Strawberry Shortcake is the protagonist and the title character of the Strawberry Shortcake franchise. She is said to be the "unofficial princess" of Strawberryland, and is often seen wearing a pink hat with strawberries printed on it. In this version, she lives in a large strawberry.
She shares her berry bungalow with her younger sister Apple Dumplin', her cat Custard (voiced by Sarah Koslosky, and later Anna Jordan), and her dog Pupcake (voiced by Nils Haaland). Many of Strawberry Shortcake’s days are spent in the simple pleasures of tending berry vines. Strawberry also likes to spend time with her friends, so she frequently visits nearby lands. Strawberry is always cheerful and is ready to help her friends at any time.
This version of Strawberry Shortcake appears slightly older than her 1980s counterpart, and was voiced by Sarah Heinke from 2003 until the franchise's reboot in 2009.
She is also the only character who has been in every single episode.